CPB University

Salenbacher, born in 1970, began his career as an art director in Munich, Germany after studying design in Freiburg. While working in advertising he took a Public Relations diploma at the Bayerische Akademie der Werbung (BAW) in Munich. In the years that followed he travelled the world, working in design, marketing and communications. His experience in positioning local and world brands, personalities and even nations is unique. Clients have included Munich Aids Help Charity and Bayer Healthcare, Coca-Cola, Durex play, Levi’s, Lego, Louis Vuitton, Mattel, Novartis, adidas international, Roca, Swatch and Vittel. He has had the opportunity to work on marketing and branding strategies for, among others, Michael Ballack, Muhammad Ali and Paolo Coelho and for the Kingdom of Bhutan. His awards include the red dot award, the New York Festival, the IPA Best of Health and the Art Directors’ Club. His Creative Personal Branding workshops were born after his work moved towards innovation and the creative economy. In 1997 he co-founded the creative agency D-Office, taking the role of Managing Director. In 2002 he was appointed Director of Marketing for The Performers (Omnicom Group), a leading agency for celebrities, sponsorship and venues. In 2005, after finishing an MBA at EADA Business School in Barcelona, he joined Global Healthcare as Director of Strategy. Since 2006 he has been teaching Communication Strategy and International Marketing Strategy at IED Barcelona where he also facilitates his CPB-Workshops in various Masters, among them Master in Design Management, Master in Fashion and Master in Graphic Design. In 2011 he was appointed Academic Dean of IED, Istituto Europeo di Design Barcelona, where he focused on Design Management and Business Design to foster change in Design Education. Currently he continues to teach Creative Personal Branding in Barcelona (IED), Luzern (HSLU), and Stockholm (Hyper Island) and facilitates Business Design Thinking in Organisations worldwide.