CPB Masterclass
A journey from uncertainty to a new vision.
Let me introduce myself
Hi, I am Jürgen Salenbacher
Author of the bestseller ‘Creative Personal Branding’ and teacher, coach and facilitator delivering change, innovation and learning through workshops, talks, one-on-one sessions. The Creative Personal Branding workshops were born after my work moved towards innovation and the creative economy.
Currently I continue to teach Creative Personal Branding in Barcelona (IED), Luzern (HSLU), and Stockholm (Hyper Island) and facilitates Business Design Thinking in Organisations worldwide.
My mission
My mission is to reach and work with the methodology that I explain in this Video as many people as possible - so far more than 10.000 from around a hundred countries, and hopefully, many more to come. I strongly believe that everyone should get the tools, methods and emotional support to evolve and grow to make things possible and dreams come true. Strategy springs out of your personality, that's why here I am going to focus on four criteria underlying the idea of personality as a starting point for creative personal branding.
The methodology
These four criteria are 'substance, style, conviction and grace'. Growing out of an experience-based learning model, this approach to personality can generate value-based entrepreneurs, change-makers and creative leaders. Their personal growth is based on insight into themselves and the world around them: the way we communicate, give and receive effective feedback, identify and handle conflict, understand the dynamics of culturally diverse groups and leadership style. Some day is today, start now. And above all, Enjoy. Jürgen
Creative Personal Branding - Basic Course
This Canvas helps you to develop creative leadership, get a visual overview of your current professional and personal life situation and help you to evaluate it in less than a week without loosing sight. By working with this canvas you can identify your goals and actions needed to achieve them. This is an action-based learning-by-doing tool that helps you to use your unique knowledge and experience to identify new opportunities and strategies to implement them.
